Archive for July, 2017

More Than What We DO – It’s Who We ARE

Locally invented. Locally made. Locally owned. Proudly American! That’s part of what Pier of d’Nort — its products, its ownership, and its employees — is all about. But it goes deeper than that. It starts with a feeling of pride and loyalty for a ‘best-of-the-best’ product, and a hope that such a product will contribute to the local economy through sales to like-minded, discerning lakefront owners. So, when Pier of d’Nort owner, Carl Surges, brought his company to northern WI where HE lives, he committed his business into the hands of a local sales staff and production crew from these very Northwoods. Some are full time, but most are seasonal or semi-retired people who work using other skills once the pier demand gets buried under snow.

Pier of d’Nort’s 19 employees love the Northwoods. When not working, they make up some of the area’s weekend fishermen, hunters, snowmobilers, skiers, kayakers and hooligans. They hail from Minocqua to Eagle River, Lake Tomahawk to Phelps. We ARE a quirky, diverse bunch, and when you see our ads, you can’t help but wonder what it would be like working at a place like Pier of d’Nort. Truth be told, it’s a lot of fun! And the fun, along with the pride we have making this unique, patented pier, goes off the scale! We’re proud to know that we help nourish our local economy with our sales and workforce.

Located on Hwy 70 East in St. Germain, our buildings often surprise those who step inside our doors. We don’t look or feel like an International Headquarters. We don’t employ the suave sales force you might expect to see selling such a finely engineered pier, eh? And with a product that sells itself, we don’t need a fancy-shmantzy showroom. Our landmark is unique too. It’s our own BFG – Big Friendly Giant – and “Pierre” greets all those entering and exiting St. Germain with his BIG grinning face! He’s a selfie-holic, and curious passersby line up for “Pierre group shots” nine months out of the year.

Pier of d’Nort is a finely tuned group of local people pumping piers out as fast as the orders come in, each made individually for the customer. Our materials are the best we can get, many from Wisconsin companies located in Schofield, Lake Mills, Eagle River, Osceola, and even Iron River, MI! Heck, even Pierre the Giant was made locally – like right in our own shop — by Carl and crew, so we truly consider him a part of our gang.

Stop on by to see our product, get a quote, or take a selfie with Pierre. We’re here Monday through Friday, 9 a.m. – 4 p.m. and other times by appointment. We’d love to meet you. You’ll leave thinking we’re the darndest thing you’ve seen all day.

Got Muck??

No, it’s not a typo! We meant ‘muck!’ If you live on water, and if you have muck, you know what we’re talking about. It’s sounds disgusting and by definition – it is.

Webster’s dictionary defines muck as: soft moist farmyard manure; slimy dirt or filth… and disgusting! Synonyms such as crud, grime and gunk make it even more clear – it’s just not something to be desired. And if you own a pier, muck is an issue without many solutions. Until now!


After many requests for a solution from pier owners with mucky bottoms, Pier of d’ Nort’s owner and designer, Carl Surges, took on the task of finding a solution. What he came up with is quite ingenious, and simple too! He called the solution GIANT footpads, and our mascot out front, Pierre the Giant, may have given Carl the inspiration needed for this issue.


Measuring 2’ X 3’, these giant pads are attached to the pier’s footpads as you install the pier. Once the section is installed, the giant pad’s attachment mechanisms are removed so that the pier section can be raised and lowered without the pads in order to fine tune the leg levels. Then in the fall, the section is removed from the water first, and the giant pads are removed separately by pulling them out with rope that was attached to the pier legs.


Along with giant footpads, every part that’s manufactured at Pier of d’Nort is patented or patent-pending. Not only that, they can only be purchased at the one and only manufacturing plant in St. Germain, Wisconsin. That doesn’t stop us from selling piers all over the USA and internationally– from Alaska to Greece!


Our pier is designed so that one person really can install and remove it – because sometimes, well often, you can’t wait for or find thers to help you! We use high quality materials, and each pier is made to order right in our St Germain location.


Stop by to have a picture taken with Pierre the Giant out front, and then come inside to see this amazing pier for yourself. We’re located at 6035 Hwy 70 E, and open Monday – Friday from 9 a.m. – 4 p.m. Or, give us a call at 715-477-3232. You can also check us out on Facebook and on our website,, where we post many videos to show you that our byline is not just a one liner – It is ‘As Easy As It Gets!’

Pier of d'Nort BBB Business Review A+ Docks and Piers

Showroom Hours
Monday - Friday
9:00 am - 4:00 pm
By appointment.
By appointment.
Pier of d'Nort
6035 Highway 70 East
PO Box 186
St. Germain, WI 54558
Phone: 715-941-4707

© 2020 Pier of d'Nort Corp.